How to Price Your Indoor Golf Bays for Profit

Pricing isn’t just about covering costs, it’s one of the most powerful tools you have for brand positioning, customer flow control, and maximizing lifetime value. Here’s how to set the right rate for your facility without pricing out your community.

1. Know the Range: What Indoor Golf Facilities Actually Charge
Across North America, average rental rates range from $25/hour (weekday mornings) to $70/hour (weekend prime time), depending on location, tech level, and amenities.
High-end simulators in urban areas may charge even more. Use this as your starting range.

2. Set Three Anchors: Low, Mid, and Premium
Create a pricing ladder. A basic off-peak rate, a standard rate, and a premium rate (for weekends, holidays, or multi-bay group bookings).
This helps customers self-select and perceive value.

3. Offer Time-Based Discounts Strategically
Fill dead hours with smart discounts (e.g., 15% off weekday mornings) — but avoid blanket promos that devalue your brand.
Make the offer time-limited and clear.

4. Bundle Sessions and Incentivize Repeats
Sell multi-hour packs or memberships: “5 hours for $250” or “10% off your next session if you book today.”
Encourage loyalty and larger average order values.

5. Test, Track, and Adapt
Try slight price variations across weeks or seasons. See where demand dips. Ask customers for feedback.
Use Golf O’Clock’s reporting tools to identify your highest-yield time slots.

6. Don’t Forget the Perceived Value Layer
Price isn’t just a number — it reflects your brand.
Do you offer clubs, snacks, helpful staff, and a clean environment? Mention that everywhere pricing appears.
It’s not just $60/hour — it’s $60 for the best indoor golf night out.

7. Avoid the Race to the Bottom
Competing on price alone is dangerous.
Offer unique experiences, leagues, coaching, food & drink, or perks like shot summaries. Differentiate beyond the hourly rate.

Final Thought
Smart pricing builds a profitable, respected brand.
With a few strategic tiers, compelling bundles, and perceived value boosts, you’ll keep bays booked and customers coming back — without leaving money on the table.

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