Upsells can make or break your revenue. While rentals drive your core income, amenities like food, beverages, and branded merchandise can dramatically improve margins, increase time on site, and elevate the overall customer experience.
Not every facility has the space or licensing to offer a full-service kitchen or bar. But nearly every indoor golf center can benefit from adding just a few simple upsells. Whether you’re looking to increase revenue per customer or make your space more social, here’s how to approach food, drinks, and merch.
Start Simple: The Easy Upsells That Work Begin with low-effort, high-margin items. Think snacks, bottled drinks, beer/wine (if permitted), and branded gear like hats or tees. A cooler with drinks and a counter of grab-and-go snacks can generate consistent add-on revenue.
Understand Your Audience’s Wants Are your players competitive golfers, casual date-nighters, or corporate groups? Tailor your offerings accordingly. League nights might prefer beer buckets and chips. Families might appreciate soft drinks and candy.Upselling is about matching the moment.
Create Smart Combos and Packages Offer bundle deals: “Bay + Pitcher”, “Date Night Pack” (1 hour + 2 drinks + snack), or “League Loyalty Perks” (every 5th visit comes witha free drink). Even small perks feel like added value and improve retention.
Merch as a Brand Builder (and Revenue Driver) Logo gear doesn’t just make you money,it makes your brand walk out the door. Offer seasonal hoodies, performancepolos, towels, or custom scorecard holders. Consider featuring league champs on exclusive merch drops.
Keep Ordering Frictionless Use QR codes in each bay, simple signage, and digitalmenus. Even a paper checklist that staff pick up works. Golf O’Clock facilities can integrate simple promo codes and reminder emails to encourage add-on purchases during or after bookings.
Don’t Ignore Licensing and Liability Selling alcohol? Make sure your local permits are clear, staff are trained, and insurance is up to date. If you can’t serve it yet, consider partnerships with nearby bars or restaurants for off-site promotions or delivery deals.
Track What Sells, and Kill What Doesn’t Every square foot matters. Use a basic sales tracker (or integrate it into Golf O’Clock’s reporting tools) to monitor what moves. Replace poor sellers quarterly. Highlight top performers visually and via staff suggestions.
Final Thought: Upsells don’t have to be elaborate. The goal is to increase the average spend per visitor without interrupting their experience. Start small, listen to your customers, and build the kind of experience that goes beyond just the simulator — and becomes a night out worth repeating.
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